Our Philosophy

Why we are different

A total focus on the delivery of high quality specialist care

You care will be provided by a team of highly trained individuals.

Our clinicians are all highly experienced specialists and devote their time to only working in their field of specialist training 

Our orthodontic therapists undergo a recognized training program with the Royal College of Surgeons and work only under the direct supervision of a specialist orthodontist.

You will be assigned your own personal treatment co-ordinator, who are also experienced dental nurses and able to give appropriate advice on the care of your brace and guide you through your treatment plan. 

A way of working where outstanding outcomes are common

Training that sets us apart from general dental services.

Your orthodontic consultation will only be carried out by a specialist orthodontist who have undergone extensive and specialized post-graduate training of a further 3 years, which enables them to provide professional and proficient treatment for their patients.

Many patients feel more comfortable knowing that their orthodontist is not only uniquely trained in the sub-specialty of orthodontics but also very knowledgeable about the teeth and smile.

A sense of aesthetics honed by years of experience

We appreciate that a beautiful smile means much more than just straight teeth. Whether a problem is routine or extremely complex, we analyze every case in detail and do not perform ‘stock’ treatments. We are known for achieving natural-appearing results that stress elegance over glamour. 

A strong patient education program

We devote a great deal of effort educating our patients, both before and during their consultations and before and after any procedure. From patient feedback, we have developed educational videos which show a number of orthodontic procedures on our You Tube channel (link). We believe the fundamental importance is excellent oral hygiene, and establishing this at a young age. To support this, we have developed oral health education seminars which we offer to the local primary schools in the borough. 

A collaborative effort

The service we offer requires a certain type of provider, someone attuned to the finest details, thorough yet gentle. An orthodontist alone cannot provide your total care. We are proud of our staff of uniquely skilled individuals. We are proud of our staff of uniquely skilled individuals, people who are not only intelligent and observant but courteous and helpful.

A pleasant environment

Our practice is less like a clinic and more like a boutique. We cater to one patient at a time in a relaxed setting where you will never encounter a crowded waiting room. While you are with us, our attention is devoted entirely to you. Our consultations are detailed, highly individualized, unhurried, and honest. 

No pressure to do more

While we compete on the basis of quality rather than price, we control your costs by avoiding unnecessary complexity and not trying to “sell” you on added procedures you don’t want or may not even need.

We use only the best

From orthodontic supplies to techniques, we don’t cut corners.

We aim to please

Once we help our patients, our investment is your lifelong smile. So where do our new patients come from? From all across South-East England, some traveling a distance of an 80-mile round-trip. Why do they come to us when they can more conveniently go elsewhere? Because of our reputation with other dentists and former patients for treating our clientele with respect and providing thoughtful high-quality care. 

Please contact us to book an appointment 020 8222 8760. 

Dentists wishing to refer a patient please use our dentist referral contact form.